2 first-time entrepreneurs out of Minneapolis are hoping crowdsourcing will help them launch their dream of combining craft beer and fried fish in a unique food truck format.
MINNEAPOLIS, Minn. - Filling a unique void in the Twin Cities restaurant industry, a new food truck is hoping for your help to bring their concept to life. Brooks High Beer Battered will feature local Minneapolis brews as the core
ingredient of a rotating selection of batters they’re calling “Batters-On-Tap.” They’ll use your favorite beer, from pilsners to stouts, as the central ingredient for a variety of uniquely crafted beer batters that will bathe Walleye in a deliciously fluffy, crispy and “craft beery” layer.
To facilitate this mobile marriage of popular breweries and Midwestern comfort food, founders Brett Drake and Pete Toft, restaurant and marketing industry veterans from Minneapolis, are using crowdfunding website Kickstarter. Starting on Monday, February 2, the pair of young entrepreneurs will have 30 days to raise $25,000 for the purchase and build out of their truck.
See the kickstarter here: https://www.kickstarter.com/projects/brookshigh/brooks-high-beer-battered-eat-craft-beer
Another food truck, you say? While there are many strong food trucks in the
Twin Cities, none of them pair a craft brewery’s own products with their food quite the way that Brooks High plans to. Founded with heartfelt ambitions, Toft explains their
motivation as, “...a need for passion in the work that we are doing. The want to build something from ground up that can be a lasting part of our community... There’s nothing quite like the brewery experience and our hope is to elevate that experience in a way that has never been done before. ”
Brooks High has already partnered with highly regarded breweries Bauhaus Brew Labs and LynLake Brewery to develop a core menu with a variety of craft beer battered
walleye sandwiches and cheese curds. In addition, they will rotate a number of other Midwestern comfort food favorites. “Think wild rice and beer cheese”, Drake says, “These beers are masterpieces; full of complex flavors that haven’t really been
highlighted in this way. Our goal is put each of our partner’s beers on a pedestal and
create an homage to the brewmaster through deep fried deliciousness.”
Offering rewards from $1 up, each “backer” (Kickstarter lingo for donor) will help Brooks High bring craft beer battered fish to you and your friends mouths.